Shoes, Sex + Biology

It’s hard to deny that shoes can be sexy, but the female species may spend more time thinking about them than I previously imagined. A recent study conducted by the online retailer says that women think about shoes and fashion 91 times per day—once every 11 minutes and 23 seconds—which is more than men think about sex per day!

Wait, what? Women think about fashion more than men think about sex? Do we think about what we wear because it makes us more desirable to men, who are thinking about sex? Or is there some other evolutionary reason?

These types of questions led me to one of my favorite shoe-purchasing rationales, which is that my attraction to shoes is, in part, biological. You see, in the earliest human societies, women were gatherers; and I think it’s still in our nature to put valuable objects in baskets and bring them home. It brings us satisfaction on a deep, possibly ancestral level.

Some part of our brains might be “programmed” to think about, gather, and store footwear. We can’t help it; it’s in our DNA—or, at least, that’s what I’m telling myself…

I’m curious, how often do you think about fashion?


Forget your bags? No worries, these shoes have you covered: